Available in the on-trade in Scotland from June and available in England and Wales from July, Magners Rosé has been introduced on the back of the consumer appeal for pink gin, rosé wine and rosé cider in other parts of the world.
Magners Rosé uses Dabinett among other apple varieties and is described by the brand as “semi-sweet”, coming in 330ml bottles at 4% abv.
Duncan Frew, commercial and marketing director at C&C said: “The introduction of Magners Rosé will certainly pique the interest of consumers across the UK.
“Tapping into the global trend for pink gin and rosé wine, its light blush colour, eye catching POS and bespoke glassware is sure to stand out both behind the bar and in hand.”
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