That Boutique-y Gin Company increases bottle sizes for free

09 May, 2019
That Boutique-y Gin Company

That Boutique-y Gin Company has announced that it is giving its 10 most popular gins, including nine flavoured, a resize from 50cl to 70cl at no extra cost.

This means adding 40% more value to consumers in an effort to further broaden the appeal of its range of craft gins.

 

The core range of gins that will be increasing in size includes: Moonshot, Cherry, Spit-Roasted Pineapple, Yuzu, Rhubarb Triangle, Strawberry Balsamico, Cucamelon, Neroli, Finger Lime and Chocolate Orange.

Since launching as the world’s first independent bottler of gin in 2016,

the brand has grown in both popularity and SKUs and the new packaging size aims to make the liquid more appealing to both customers and consumers through a more recognised format.

 

Despite the increase in size, the 70cl range of gins will still retail at £29.95 and no changes have been made to the recipes, while abv will vary slightly to create consistency across the range.

Ben Ellefsen, managing director of Atom Brands, said: “The first two years’ growth in TBGC has been explosive. We’ve proved the concept of incredible liquids in unique packaging, as well as gaining huge efficiencies of scale.

“We’re now at the stage where we’re able to pass these efficiencies on to our customers by moving to a larger pack size across our core range with no increase in price and no change in the award-winning liquid other than creating consistency across the range by standardising the abvs.”

 

The 70cl range is now available throughout Europe and 75cl variants will launch for the US market later this year.





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