Conor McGregor takes credit for Irish whiskey's US growth

08 May, 2019
Conor McGregor Proper No. Twelve

Credit: Conor McGregor/Instagram

Conor McGregor has seemingly taken the credit for Irish whiskey's revenue growth in the US.

The MMA star and owner of Proper No. Twelve took to Instagram, quoting the success of the entirity of Irish whiskey sales in the US, seemingly taking the credit.

 

McGregor’s post said: “Over $1bn generated in whiskey sales in my first year! Like it or not, there is a new king in town!”

Case sales of Proper No.12 are not publically available, though are thought to be a small fraction of total Irish whiskey sales in the US, where Pernod Ricard brand Jameson is the dominant brand. 

Proper No. Twelve takes its name from Dublin 12, the area where McGregor grew up and the liquid consists of both grain and malt whiskies aged in ex-bourbon barrels. which. It is made by former Bushmills distillery manager David Eldar.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

STRANGER THOUGHTS: A place for members

The recent launch of Martinez members’ cocktail bar on Soho’s Greek Street struck a chord with me.

Instagram

Facebook