Agave spirits forecast to overtake rum in US, says IWSR

17 April, 2019
IWSR tequila rum US

According to research from IWSR Drinks Market Analysis, consumption of agave-based spirits was up 9% in the US in 2018.

The US remains the top market in the world for tequila while mezcal consumption in the US was up 32.4% last year, rising from 261,000 9-litre cases in 2018. 

Collectively, the agave-based spirits category is forecasted by IWSR to grow by 4% CAGR through 2022, meaning it could soon overtake rum volumes in the US. 

Brandy Rand, US president of IWSR Drinks Market Analysis, believes the increase in agave spirits is due to cocktail growth. “The Margarita – always a favorite on Cinco de Mayo – has long dominated as one of the most popular cocktails in America,” said Rand.

Globally, tequila is forecasted to grow 2.5% CAGR from 2018 to 2022 and in addition to the US, the largest gains are expected in Australia, China, UK and Russia.

Keywords: IWSR




Comment

Nick Strangeway

NOTHING'S NORMAL

Happy customers across the UK enjoyed their first pints and non-homemade cocktails at the start of July as its hospitality sector reopened after months of lockdown. But normal service has hardly resumed.

Events

Facebook

Twitter