Pick of the Launches

27 September, 2018

THE WOODSMAN

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Brand owner Whyte & Mackay

RRP £28

Markets UK only

Contact tom@rosanegra.uy

The Woodsman (40% abv) blended scotch whisky release is part of a promise to bring new, younger drinkers into the scotch category by giving traditional blend behaviours and flavours the chop. The Woodsman release is the latest in a long list of announcements from Whyte & Mackay, following a surge in investment to boost its commitment to innovation and an increase in global marketing expenditure across its portfolio. Tasting notes: “Matured using a mix of freshly-built oak casks from Ohio, which gives it a hint of vanilla and spice, and ex-bourbon barrels double-scorched in Scotland for an extra depth, adding more vanilla sweetness and a hint of woodsmoke.”





Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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