Pick of the Launches

27 September, 2018



Brand owner Gabriel Boudier

RRP £15/€15/$20

Markets Global

Contact jack@emporiabrands.com

Gabriel Boudier and Emporia Brands challenged the UK’s bartenders to create a new liqueur to join their range – the Wizard Challenge. The 2018 winner was Maria Vieira from East London Liquor Company with her homage to Dijon’s other iconic product, mustard. The ingredients for Gabriel Boudier Mustard Liqueur (20% abv) are led by brown mustard seed from Burgundy, macerated for two weeks in alcohol. Supporting flavours include black mustard seed and a touch of pepper, with both sugar and honey. Vieira’s signature serve is the Mustard Mary: 25ml mustard liqueur, 25ml gin or vodka, 100ml tomato juice, lemon juice, 3 dashes Worcestershire Sauce, salt and pepper.


Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

Click for more »