Pick of the Launches

27 September, 2018



Brand owner Smirnoff

RRP £12/€13/$15

Markets Global

Contact michelle.sibley@diageo.com

Smirnoff Moscow Mule is a new flavour variant from Smirnoff vodka, which is said to have co-created the original Moscow Mule back in 1941. While the original Moscow Mule was made with Smirnoff No. 21 vodka, ginger beer and lime, cocktail lovers can use the new ready-to-mix Smirnoff Moscow Mule variant to make an even easier version – just add ginger ale or ginger beer. The Smirnoff Moscow Mule combines ginger and lime flavours for a new take on a classic drink.


Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

Click for more »