Pick of the Launches

19 June, 2018

PLYMOUTH FRUIT CUP

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Brand owner Pernod Ricard

RRP £20

Markets UK only

Contact Lottie Sylvester at Pernod Ricard UK, charlotte.sylvester@pernod-ricard.com

Based on Plymouth gin, Plymouth Fruit Cup (30% abv) is intended to tap into the resurgence of aperitifs in the UK and respond to “significant trends in the booming gin market”.

Serving suggestions are over ice in a wine glass or jug, mixing one part Plymouth Fruit Cup to three parts lemonade or ginger ale. Garnish with plenty of summer fruits, twists of cucumber and a sprig of mint.

Plymouth Fruit Cup will be available to the on and off-trades from summer in 6x70cl cases.





Comment

Nick Strangeway

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Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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