Pick of the Launches

19 June, 2018



Brand owner Fever-Tree

RRP £7.50 per 50cl

Markets UK only

Contact fever-tree.com/

Refreshingly Light is Fever-Tree’s new extended range of low-calorie mixers. All are made by blending fruit sugars with the same botanicals and ingredients as used in the brand’s regular tonics and mixers, all of which are sourced from small specialist suppliers around the world.

The range consists of eight low-calorie mixers, all containing less than 5g of sugar per 10cl.

Flavours include Mediterranean, Elderflower, Aromatic and Lemon tonics, as well as mixers such as Ginger Ale and Madagascan Cola, designed to complement the flavours of dark spirits.

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Tess Posthumus

Talking the challenges of cocktail weeks

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.