Pick of the Launches

19 June, 2018

JURA SINGLE MALT WHISKY

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Brand owner Whyte & Mackay

RRP €37-€85, £33-£75, $46-$105

Markets Global

Contact jurawhisky.com/

Jura Single Malt Whisky has launched the biggest undertaking in its history with a new range comprising five single malts (40-44% abv) constructed around a new signature style with “subtle smoke complemented by sweetness from maturation in American white oak ex-bourbon barrels”. Tasting notes are as follows.

Journey – amber gold with a refined balance of rich fruit and gentle smoky notes.

Jura 10 – copper gold with a rich and rounded balance of subtle smoky notes with a sweet sherry cask finish.

Jura 12 – golden hue with a rich and indulgent balance of subtly smoky notes with a sweet sherry cask finish. Seven Wood – mahogany gold with a rare tropical richness and a hint of smoke.

Jura 18 – rosewood in colour with a rich and full bodied red wine finish and refined smoky notes.

Alongside the new whisky style, the entire range has been redesigned for a more refined, premium and stylish presentation.





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Comment

Tess Posthumus

Talking the challenges of cocktail weeks

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.

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