Pick of the Launches

02 May, 2018



Brand owner Asahi

RRP €6.78, £6 for 4x330ml

Markets Europe

Contact asahibeer.com

Asahi has relaunched its Super Dry range throughout Europe after the company gained access to the exact brewing standards of that in Japan.

Asahi Super Dry (5.2% abv) is a super-premium lager brewed with Asahi yeast, hops, barley and rice at Peroni’s brewery in Padua.

The expression was first produced in 1987 specifically to “cleanse the palate and complement any type of food” and it has returned to Europe after an extended sabbatical.

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Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.