New MD for Baron Philippe de Rothschild’s branded wines

19 March, 2018

Baron Philippe de Rothschild SA has announced the appointment of Véronique Hombroekx as managing director of its branded wines division.

She replaces Hughes Lechanoine, who left Rothschild last March after 16 years with the company, including seven years as managing director for branded wines.

Hombroekx said: “I aim to bring the company all the know-how and experience I have gained in consumer goods while approaching the world of wine, which is new to me, with inspiration, wonderment and humility.”

Her mission is said to be to focus more specifically on continuing to develop the company’s branded wines, especially Mouton Cadet, its branded Bordeaux wine, and Escudo Rojo, its premium Chilean wine.

The company says her knowledge of the consumer market and her expertise in marketing and sales will help her bring an innovative and purposeful approach to her new position.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.

Instagram

Facebook