Pick of the Launches

21 December, 2017

LICOR 43 MADE OF SPAIN ART EDITION

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Brand owner Zamora Company

RRP €17.50, £19.90 (1ltr bottle, the same price as Licor 43 Original)

Markets Initially global travel retail in Dufry stores, then rolling out across international domestic markets in 2018

Contact arturo.illan@zamoracompany.com

Licor 43 Made of Spain Art Edition (31% abv) is said to pay tribute to the creativity and craftsmanship of Spanish artists and the aim is for it to become an iconic annual series to celebrate Spanish art.

This 2018 edition is inspired by Antonio Gaudi’s use of the traditional trencadís mosaic technique to build the landmarks of Catalonian Modernism, such as in Barcelona’s Park Güell.

Licor 43 is positioned as a premium Spanish liqueur produced in Cartagena, from a family recipe of selected Mediterranean citrus fruit and botanicals.

It is distributed in more than 70 countries and one of the fastest international growing premium liqueurs in the world, with more than 700,000 cases sold worldwide in 2016 (IWSR 2016).





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Tess Posthumus

Talking the challenges of cocktail weeks

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.

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