In addition to Puni, Magnetic will also be distributing Vestal Vodka, which produces a range of artisan vodkas at a small family-owned distillery in Poland. Magnetic is already in the process of creating a new look for this premium vodka - accentuating its distinctive approach to ingredients and ‘terroir’.
Magnetic is based in London’s Shoreditch and is also offering a consultancy service called ‘M2’ – which will target spirit brands at an early stage of their development.
Steward and McKee have previously worked together on fast-growing spirits such as The Kraken rum and Cuervo tequila.
Steward has more than 25 years’ experience in the development of premium spirits both internationally and in the UK - including Wyborowa, Maker’s Mark, Zubrowka, The Kraken and Sapporo.
Prior to working at Proximo, Matt Mckee spent seven years at Hayman – finishing as its head of UK Sales as the distiller went through a phenomenal period of growth.
During his four years at Proximo, he successfully managed the UK transition of several global brands from the Diageo portfolio, including Cuervo and Bushmills Irish Whiskey.
