Pick of the Launches

12 June, 2017

LARSEN SUMMER BLEND

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Brand owner Cognac Larsen

RRP €39

Markets Global

Contact Jerome.durand@cognac-larsen.fr, larsen-summerwinterblend.com

Larsen Summer Blend is an eaux-de-vie, the result of the double distillation (charentaise) of wine made from 100% Ugni Blanc grapes, produced in the dorsale de Saintonge region of the Charente. Ageing for six months in small old casks is said to reduce the eaux-de-vie’s youthful power, amplify its juicy pear and lemon flavours and maintain its intense freshness.

The company says its fruity style has always challenged the traditional image of the cognac digestif. The tradition of innovation is claimed to continue with Larsen Summer Blend, specifically designed to be used in cocktails.

Cognac Larsen’s managing director, Jérôme Durand, says the new fresh, fruit-driven Summer Blend gives a whole new expression to eaux-de-vie: “Blending young eaux-de-vie is breaking the mould but we wanted to produce something which favoured fruit and freshness.

“Bartenders are looking for aromas, flavours and mouthfeel to build their cocktails.”





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