Pick of the Launches

26 April, 2017

PERONI AMBRA

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Brand owner Peroni Nastro Azzurro

RRP £6

Markets UK

Contact thehouseofperoni.com

Peroni Ambra combines crisp and refreshing Peroni and the sharpness of Italian Chinotto – pronounced Kee-not-toe, a rare Italian citrus fruit, grown and harvested in Liguria, North West Italy – to offer a bitter and fragrant flavour for the early evening drinking occasion that sees continued growth among modern drinkers.

Peroni Ambra is served from its 25cl bottle into a bespoke tumbler glass, over ice, and garnished with an orange peel twist. Its flavour is said to leave the palate cleansed and refreshed, much like its Italian cocktail counterpart – the Negroni, which is now the second most popular cocktail in the UK and remains a top 10 classic in the world’s best bars.

Peroni Nastro Azzurro has been brewed in Italy since 1963 from one of three breweries across Italy; Padova, Rome and Bari.





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Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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