Pick of the Launches

13 February, 2017

BALLANTINE’S 21 YEAR OLD AMERICAN OAK

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Brand owner Pernod Ricard

RRP US$143

Markets Global Travel Retail Asia

Contact anika.greblo@talkpr.com +44 (0)207 268 5534

Ballantine’s 21 Year Old American Oak (40% abv) is the second edition of its Signature Oak range. Exclusive to global travel retail, this limited release is said to be an exceptionally smooth prestige whisky.

Before receiving a first fill of bourbon whiskey, the barrels are charred to release the flavours of caramel and vanilla within the oak.

They are then shipped to Scotland, where they become a catalyst for the flavour and aroma of Ballantine’s whisky.





Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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