Pick of the Launches

16 January, 2017



Brand owner Pernod Ricard

RRP $149, €140

Markets Global

Contact Emily Tanner, etanner@lexisagency.com

Pernod Ricard has unveiled the first in a new range of limited-edition Royal Salute gift packs.

Launched to coincide with Chinese New Year, the pack contains a bottle and miniature of Royal Salute 21 Year Old.

It was created under the guidance of British designer Tom Lane. Lane took inspiration from the Field of the Cloth of Gold – a meeting held in 1520 between the kings of England and France, remembered for its ornate temporary palaces made of golden cloth.

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