DI DOZEN

12 January, 2017

MOST INTERESTING NEW VODKA

STOLICHNAYA VODKA GLUTEN-FREE

The Stoli Group has unveiled a gluten-free vodka. It is said to be made from finest gluten-free corn (88% corn and 12% buckwheat) grown in the Tambov region of Russia, known for its fertile soil. Distilled at state-of-the-art distillery Talvis, the distillate then goes to the Latvijas Balzams in Riga to undergo the final stages before becoming a vodka – filtration and blending.

It is aimed at the one-in-five consumers who, according to Stoli’s research, try to incorporate some gluten-free products into their diets. The company says gluten-free is a US$4.7bn industry and growing 20% annually. Health/diet benefits are the main reasons for buying, not gluten sensitivity. Although it should be said that most if not all spirits are gluten-free.





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