Brown-Forman names Northern Europe head of brand advocacy

30 November, 2016

Brown-Forman has named Nidal Ramini as its new head of brand advocacy for Northern Europe.

Ramini will be responsible for the strategic planning and execution of bartender engagement activity across Northern European markets for leading brands within the portfolio. Ramini will also work closely with distribution partners.

The former UK head of trade advocacy at Brown-Forman has spent the past six years using his trade experience to increase awareness among the UK trade.

Ramini said: “As a former bartender and bar owner, I understand the blood, sweat and tears that goes into running a bar, so to be in a position now to support others in the trade - to the point where their bars are ranked up there amongst the best bars in the world - is just a dream for me.” 





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Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

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