Pick of the Launches

28 October, 2016



Brand owner Jose Cuervo

RRP £99, €110, US$122

Markets Global travel retail exclusive

Contact kathy@bushmills.com

Bushmills Irish Whiskey has announced the launch of Port Cask Reserve– the second and latest edition in the Bushmills Steamship Collection – described as a “rare and unique range of cask-matured Bushmills Irish Whiskeys inspired by the extraordinary voyages of the SS Bushmills steamship”.

As a duty-free exclusive, this new variant follows last year’s successful launch of Bushmills Sherry Cask Reserve, marking the 125th anniversary of the maiden voyage of the SS Bushmills.

Port Cask Reserve has been matured in ruby port pipes, said to impart luscious and complex flavours of the port wine.

Helen Mulholland, master blender, said: “Up to 80% of the character of whiskey comes from the cask, so I make it my mission to travel to Portugal to meet with the craftsmen and estate owners from Douro Valley.

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