Pick of the Launches

23 August, 2016



Brand owner Freedrinks

RRP £2.59

Markets UK

Contact drinkzeo.com Go2Grocery

Freedrinks says its goal is to disrupt the soft drinks category with Zeo, a low-sugar, healthy soft drink in Cloudy Lemon, Peach & Grapefruit and Mixed Berry flavours. Zeo is described as an all-natural premium adult soft drink, made with 98% spring water, natural stevia and 32 fruits and botanicals. It is said to contain a small amount of sugar.

Freedrinks says it provides consumers with a healthier option in the current anti-sugar climate. With just over half a teaspoon of sugar per 10cl, it gets a Food Standards Agency green traffic light, and makes the brand exempt from the sugar tax.

Zeo Cloudy Lemon 75cl is available in Tesco nationwide and Zeo Peach & Grapefruit 75cll and Mixed Berry 75cl is available in Tesco, Co-op and Ocado.

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Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.