Pick of the Launches

27 June, 2016

The Glenlivet Cipher

______________

Brand owner Chivas Brothers/Pernod Ricard

RRP US$120, £82, €106

Markets 25 countries, including UK, Taiwan, Canada

Contact Amber Organ, Chivas Brothers: +44 (0)208 250 1768

Coming in an opaque black bottle with no cask information The Glenlivet Cipher is described as a “scotch whisky shrouded in mystery that helps whisky lovers to push the boundaries of flavour exploration”. Master Distiller Alan Winchester said: “Through the launch of The Glenlivet Cipher, I am laying down a test for foodies and drinkers around the world looking to prove their tasting credentials. I am inviting people to join us on a journey of flavour discovery and I will be checking social media and the hashtag #TheGlenlivetCipher to see who manages to crack the code and unlock the tasting notes of this new enigmatic single malt.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook