Pick of the Launches

09 June, 2016

Villa Massa Limoncello


Brand owner Diego Zamora Group

RRP €12.50, US$14

Markets Belgium, Italy, Netherlands, Portugal, Russia, Spain, US and global travel retail

Contact villamassa.com

Diego Zamora Group, the premium wines and spirits producer from Sorrento, Italy, is introducing new packaging for Villa Massa limoncello.

Launched to coincide with the brand’s 25th anniversary celebrations, Villa Massa’s redesign is said to communicate its authenticity and premium position. The new packaging is available this month worldwide in 70cl bottles, with the rest of the portfolio rolling out in July.

Key design changes are said to modernise the bottle and reflect the quality of this Italian liqueur, educating consumers and encouraging trial. A refreshed, taller bottle has Villa Massa etched into its frosted glass and a larger cap displays the words ‘Ricetta Familiare’, paying homage to the family recipe that dates back to the 1890s.

On the front label the brand story is told through an illustration of the Massa family villa.


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