Millionaires' Club: The Whisky List

27 May, 2016

In North American whiskey, Jack Daniel’s continues to forge ahead, breaking through the 12m-case barrier with healthy 4% growth. Cunnington reports the brand has excelled domestically and in the UK, France and Poland. But the real excitement around this category is born out of the global spread of high- end brands, just short of the million- case mark, rather than the established lower-level players, such as Seagram’s Seven Crown and Canadian pair Black Velvet and Canadian Mist.

“Bulleit, Knob Creek and Woodford Reserve are growing strongly at the expense of economy brands,” says Cunnington, “while Canadian whiskey suffers from its poor man’s image and narrow geographic spread.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook