Pick of the Launches

05 May, 2016

Laphroaig Lore

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Brand owner Beam Suntory

RRP £75, €100, US$107

Markets Germany, UK, south east Asia, US, Canada and Nordics

Contact fergus.mccarthy@whitelabeluk.com

Beam Suntory has launched a new expression of its Islay single malt whisky, Laphroaig Lore (48% abv). It is said to be its richest single malt whisky to date. Made by distillery manager John Campbell, Lore is drawn from a variety of casks including first-fill bourbon barrels, quarter casks and oloroso sherry hogsheads. Legend has it the Laphroaig lore began around 1800 when brothers Alexander and Donald Johnston invented a recipe for an extraordinarily rich single malt, even before the Laphroaig distillery officially existed in 1815. The recipe was refined in the 1920s by distillery manager Ian Hunter, who pioneered the use of ex-bourbon casks. Further chapters were added by the 20th century’s only female scotch whisky distiller, Bessie Williamson, and by luminaries such as Iain Henderson.





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