Pick of the Launches

04 April, 2016

Croft Pink


Brand owner The Fladgate Partnership

RRP £10, €13, US$15

Markets Europe, US

Contact Mentzendorff +44 (0)20 7840 3600

Fladgate says the new 50cl bottle of Croft Pink, the first new port style for a generation, is aimed at sitting alongside other cocktail mixers in bars and restaurants.

It hopes the new size will appeal to shoppers in retail outlets.

It is made at Quinta da Roeda in the Douro Valley and is described as “fresh and vibrant with rich cherry and raspberry flavours”.

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Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.