Pick of the Launches

11 March, 2016

Sierra Gran Cafe


Brand owner Borco

RRP £18, US$26, €24 (50cl)/£25 (70cl)US$36, €32

Markets Global and travel retail/duty free

Contact Brigid Finn, +44 (0) 1403 273807, info@thedrinksco.co.uk

Following the popularity of coffee-flavoured drinks, Borco has unveiled a Gran Café expression of its Sierra tequila brand.

Distributor The Drinks Company reports that Gran Café (25%) is made from blue agave from the highlands, double-distilled in copper pot stills and blended with 100% Mexican coffee.

It is aimed at ‘fun-oriented’ 21 to 35-year-old men and women.

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