Brandy Snaps

10 January, 2014

“Although typically seen as a ‘wind-down drink’, brandy is consumed on a wider number of occasions than whisky and we’re seeing experimentation in the on-trade as more contemporary offers such as the French Mojito join classic brandy cocktails such as Sidecar and Brandy Alexander,” says Dickson.

In summary, KWV’s Hegarty says: “The challenge for the brandy sector is to shed its tired image and become relevant and interesting again for today’s consumer.  That means it must present itself as a credible alternative to other mainstream spirits. The intrinsics of quality brandy such as the KWV range give it a decisive advantage in this regard.”

Torres Maczassek says: “The brandy category has been traditionally seen as a local category, so the most important challenge and also opportunity is to become a relevant category within imported spirits. In Asia we already see an interesting development where brandy can co-exist together with Cognac.”

Sauvage agrees: “There is a lack of novelty and innovation within the French brandy category, which suffers from the competition of other spirits and even of other brandies.” Brandy is such a diverse category, it is difficult to generalise but brands need to work hard to establish their quality credentials. Otherwise, they will remain local, national and possibly cheap.





Comment

La'Mel Clarke

Gender equality: The industry revolution

Gender equality is a hot topic of debate in today's society and La'Mel Clarke from London's Lyaness gives us his thoughts on where the hospitality sector lies with the issue.

Events

Facebook

Twitter