Rioja to spend eight million Euros on promotion

12 April, 2013

The generic body representing the famous Rioja win-producing region in north west Spain has announced that it is to spend  8 million Euros on promoting its wines this year.


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Nick Strangeway

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Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.

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