Belvedere Unfiltered hits the UK

25 June, 2012

Moet Hennessy is rolling out its unfiltered Belvedere vodka to the UK market. Belvedere Unfiltered launched in the US in 2010 and it is now available in the UK, priced £43.99.

The vodka is created from Dankowskie Diamond Rye, a superior “baker’s grade” rye, grown on a small number of farms in Poland’s Mazovia region. The grain’s lower starch content and resultant lower yields allows its rich, full-flavored, rye characteristics to be “fully and uniquely expressed in the raw spirit”.

The matt black bottle with gold detail has been created to appeal to its target market - affluent male consumers.

The 40%abv vodka is to be targeted at high-end bars and members’ clubs as well as ‘luxury retailers’.

Keywords: vodka, belvedere




Comment

Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

Events

Facebook

Twitter