Grey Goose’s new creative platform “Live Victoriously” aims to re-energise the brand in 2019 by encouraging consumers to celebrate small victories, says Grey Goose global CMO Lee Applbaum.

Vodka: A clear winner?

21 August, 2018

Is it possible to apply the craft approach to vodka? Philip Duff could have had the recipe for success

Grey Goose has launched a limited edition summer bottle designed by French illustrator Quentin Monge.

Brands Report: Vodka

04 January, 2018

There’s been little change in the best sellers, with the top brands all holding, says Hamish Smith

Grey Goose vodka has begun hosting a brunch club in London to encourage the emerging trend of pairing cocktails with food.

Bacardi-owned Grey Goose has launched a limited edition Riviera bottle to ‘compliment’ its Le Grand Fizz cocktail this summer.

Here we look at the brands used by the World's 50 Best Bars in cocktails.

In the best selling ranks, muscle matters. 

Brands Report 2015: Vodka

06 January, 2015

For the moment vodka is the best selling international spirit and, despite many bartenders’ snipes, it is also big business in the world’s best bars.

Grey Goose announced its global partnership with Virgin Galactic at the Rose Space Center and Planetarium in New York last night. 

Getting on the list

24 July, 2014

It is common practice for brands to offer incentives to bars in return for a listing and this works in everyone’s favour – but does it mean smaller players miss out?  Hamish Smith investigates

Cool drinks brands

30 September, 2013

There are no alcoholic drinks brands in CoolBrands top 20 ‘A-Listers’ of 2013.

Slovakian spirits group Gas Familia has launched premium vodka Goral Master.

Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

Click for more »

Events

Facebook

Twitter