Beam Global Spirits & Wine has appointed Christopher G. Bauder to the role of bourbon category business team (CBT) general manager.

Beam unveils new logo

16 August, 2011

Beam Global Spirits & Wine has announced new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam, early in the fourth quarter.

Beam Global Spirits & Wine has launched gin brand, Larios 12, to Spanish travel retail.

Beam Global Spirits & Wine, the premium spirits business of Fortune Brands has announced a ten year incentive-based agreement with Coca-Cola Amatil in Australia.

Beam appoints EMEA president

16 February, 2011

Beam Global Spirits & Wine has appointed Albert Baladi as president of Europe/Middle East/Africa (EMEA), effective March 5.

Beam extends leadership roles

02 December, 2010

Beam Global Spirits & Wine has announced expanded leadership roles for executives Bill Newlands, Phil Baldock and Bob Probst.

Beam Global Spirits & Wine is to push its Maker’s Mark brand in travel retail. A new campaign, created to enhance the travel experience, aims to raise awareness for Maker’s Mark amongst passengers and encompass advertising, in-store education, secondary displays and exclusive travel retail gift packs.

Beam Global Spirits & Wine, the premium spirits business of Fortune Brands has announced plans to divest three of its German-market local brands. Kuemmerling bitters, Fûrst Bismarck korn/schnapps and Jacobi 1880 brandy are to be sold to Henkell & Co, the second largest distributor of wine and spirits in Germany.

Comment

Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

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