Beam Global Spirits & Wine has appointed Christopher G. Bauder to the role of bourbon category business team (CBT) general manager.

Beam unveils new logo

16 August, 2011

Beam Global Spirits & Wine has announced new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam, early in the fourth quarter.

Beam Global Spirits & Wine has launched gin brand, Larios 12, to Spanish travel retail.

Beam Global Spirits & Wine, the premium spirits business of Fortune Brands has announced a ten year incentive-based agreement with Coca-Cola Amatil in Australia.

Beam appoints EMEA president

16 February, 2011

Beam Global Spirits & Wine has appointed Albert Baladi as president of Europe/Middle East/Africa (EMEA), effective March 5.

Beam extends leadership roles

02 December, 2010

Beam Global Spirits & Wine has announced expanded leadership roles for executives Bill Newlands, Phil Baldock and Bob Probst.

Beam Global Spirits & Wine is to push its Maker’s Mark brand in travel retail. A new campaign, created to enhance the travel experience, aims to raise awareness for Maker’s Mark amongst passengers and encompass advertising, in-store education, secondary displays and exclusive travel retail gift packs.

Beam Global Spirits & Wine, the premium spirits business of Fortune Brands has announced plans to divest three of its German-market local brands. Kuemmerling bitters, Fûrst Bismarck korn/schnapps and Jacobi 1880 brandy are to be sold to Henkell & Co, the second largest distributor of wine and spirits in Germany.

Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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