Pernod Ricard’s Chivas Brothers has unveiled its new online marketing platform, The Ballantine’s Golf Club, ahead of today’s Scottish Open.

Ballantine’s Christmas Reserve has again been made available by Pernod Ricard for the run up to Christmas.

Ballantine’s has unveiled its first seasonal limited edition whisky entitled Christmas Reserve.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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