Brands Report: Scotch Whisky

08 January, 2018

The previously unassailable Johnnie Walker could be showing signs of weakness, finds Hamish Smith

Here we look at the brands used by the World's 50 Best Bars in cocktails.

Johnnie Walker was the top selling scotch in a quarter of the 100 bars we polled in this year’s Brands Report.

First Drinks, William Grant & Sons UK distributor, has announced a major investment to strengthen its presence in the UK on-trade.

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Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.

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