Licor 43 has announced plans to host its fourth annual Bartenders & Baristas Challenge online due to the Covid-19 pandemic.

Licor 43 has launched a new website designed to provide product information and suggested cocktail serves.

Zamora has announced that it and its US importer, W. Deutsch Family Wines, have mutually agreed to terminate its arrangement for Licor 43, effective September 1.

Next up in our report into the top brands at The World's 50 Best Bars is aperitif and digestifs.  

Licor 43, which claims to be the world’s fastest growing premium liqueur, has announced the appointment of a dedicated UK brand manager.

The Diego Zamora group has appointed Matthew Turner as its global brand director for Licor 43.

Diego Zamora has responded to an upturn in sales with a new up-sized Licor 43 plant and headquarters in Cartagena, near Murcia in Spain.

The Diego Zamora group has reported that its Licor 43 brand finished 2011 with sales of 500 000 cases worldwide, 4.2 million liters, which represents an increase of more than 25% over 2010.

Licor 43 targets UK growth

30 September, 2010

Spanish liqueur brand Licor 43 is targeting UK growth, after up-scaling its marketing operations with the appointment of a brand ambassador.

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Nick Strangeway

NOTHING'S NORMAL

Happy customers across the UK enjoyed their first pints and non-homemade cocktails at the start of July as its hospitality sector reopened after months of lockdown. But normal service has hardly resumed.

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