Diageo launches £15m Tanqueray campaign
19 July, 2011
Diageo has launched a £15m global campaign for its Tanqueray gin brand.
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Dominic Roskrow
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It’s ‘up periscope’ for Irish distilleries
I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.
