Diageo launches Tanqueray 0.0%
22 February, 2021
Diageo has launched a 0.0% abv version of its Tanqueray gin brand in a bid to capitalise upon soaring demand for alcohol-free drinks.
McQueen Gin unveils augmented reality labels
02 February, 2021
A Scottish gin producer has used augmented reality in a bid to create the “world’s coolest labels” for its range.
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Tess Posthumus
Talking the challenges of cocktail weeks
Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.
