Gin

14 August, 2012

Gin is trading on the complexities of its flavour profile to cash in on the cocktail boom. Patience Gould finds a booming super-premium sector

Australian winery Brown Brothers has appointed Rachel Herrig as brand manager to “drive the brand’s development in the UK and Ireland”.

Finlandia vodka, part of Bacardi Brown-Forman Brands, has unveiled a new global packaging design dubbed ‘melting ice’.

US: Heaven Hill Distilleries has launched the 21st flavour of its Burnett’s flavoured vodka brand.

Comment

Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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