Diageo has announced that it is to launch a new premium Irish whiskey, to be called Roe & Co.

Diageo has opened its experimental Guinness Brewery to the public. 

Diageo has signed up rock band Killers frontman Brandon Flowers to help celebrate Guinness’s Arthur’s Day.

Diageo has announced the return of its Arthur’s Day celebrations for stout brand Guinness.

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Tess Posthumus

Talking the challenges of cocktail weeks

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.

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