The Carlsberg Group has committed to eliminating carbon emissions and halving water usage at its breweries by 2030 while also targeting 100% renewable electricity at its breweries by 2022.

Carlsberg Group is to sponsor the UEFA Euro 2012. It is the first UEFA Euro ever to be hosted in Eastern Europe. Carlsberg considers the UEFA European Championship its most successful marketing activity for the Carlsberg brand.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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