Scotch Whisky Association announces new chief executive
The former British ambassador to Argentina will succeed Karen Betts as the chief executive of the Scotch Whisky Association.
Scotch exports hit record high
The scotch whisky category belied global economic instability in 2011 by growing sales value 23% to a record £4.2billion.
Scotch Whisky Association launches job report
The Scotch Whisky Association has launched a report, which outlines the number of jobs supported by the scotch whisky industry.
Scotland: Industry blasts minimum pricing
A minimum unit price for alcohol set out in today’s (November 1) Scottish government Bill is unlikely to reduce alcohol misuse, will threaten the £3.4 billion whisky industry and will punish moderate drinkers, according to the trade.
Scotch Whisky Association goes to Brazil
A 56% increase in exports confirmed Scotch whisky’s growing popularity in Brazil in 2009, according to new figures published by the UK-based Scotch Whisky Association (SWA).
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Comment
Talking the challenges of cocktail weeks
Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.
