Edrington and Beam Suntory have announced that they are ending their Maxxium Travel Retail joint venture with effect from April 1, 2015.

Highland Park last night (February 22) unveiled The Warrior Series, which will comprise a range of six single malt whiskies.

Beam has announced the 2013 launch of Courvoisier Le Voyage de Napoleon, an exclusive travel retail range of cognacs.

Maxxium Travel Retail (MTR) is raising the profile of Courvoisier and aiming to demystify the cognac category with its multi-sensory experience, ‘Le Nez de Courvoisier’ in the World Duty Free store at London Heathrow Terminal 5. 

Maxxium Travel Retail’s sales grew by 11% last year, outpacing European travel retail growth of 8%, according to findings by International Wine and Spirits Research (IWSR).

Beam Global and Maxxium Travel Retail have ramped up travel retail activity in Europe.

Courvoisier takes to the sky

07 January, 2011

Courvoisier cognac is to be available on Virgin Atlantic flights.

Maxxium Travel Retail is to launch a campaign for its Brugal rum in Heathrow terminal 5.

Comment

Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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