Pernod Ricard has become the latest major company to halt advertising on Facebook and Twitter in a bid to stop the spread of hatred and misinformation.

Engagement with alcoholic drinks brands on social media has increased by more than 300% during the coronavirus lockdown, according to social analytics agency ListenFirst.

Diageo has announced plans to step-up its multi-million dollar strategic partnership with social media website Facebook.

Bombay Sapphire gin is to launch a global digital campaign, aimed at the social media market.

Appleton Estate Jamaica rum has launched a new website – www.appletonestate.com.

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Philip Duff

Duff Said: Awash with rum

As the weather gets bleak Philip Duff turns to the warming notes of rum for comfort. But there are currently several elements unsettling the category

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