Gruppo Montenegro, the owner of Amaro Montenegro and Vecchia Romagna brandy, has finalised exclusive distribution agreements in the Italian market for Jose Cuervo, the world’s number-one tequila, Bushmills, Irish whiskey, The Kraken Black Spiced rum and Boodles British gin.

Japanese bartender Koji Esashi has been named Jose Cuervo’s next Don of Tequila following the first global competition of its kind. 

The art of tequila

12 June, 2015

With ‘artisan’ the watchword across all spirits categories, tequila is coming into its own with discerning consumers, finds Richard Woodard

on 31 January, 2014

Playing the numbers game Diageo’s interim results for the six months to December 31 which were reported yesterday (January 30), make bleak reading.

Jose Cuervo was the largest selling tequila in the world in 2012, selling 4.4m 9-litre cases, according to The Millionaire's Club 2013.

The newly formed Proximo Spirits UK has set out its plan to build on Jose Cuervo’s dominance of the UK tequila market, dismissing suggestions the brand’s transition from Diageo will dent sales.

Casa Cuervo SA de CV has appointed Think Spirits to replace Diageo as distributor of its Jose Cuervo tequila portfolio in Australia.

Diageo cuts Cuervo ties

11 December, 2012

Diageo has terminated discussions with JB y Compania SA de CV and Lanceros SA de CV over the sale of Jose Cuervo tequila.

US: Diageo’s Jose Cuervo has launched CuervoGames, an experiential marketing campaign.

Australia: Diageo has announced it will secure the marketing and distribution rights to tequila brand Jose Cuervo in Australia, officially effective April 1 2010.

Comment

Philip Duff

Dirty cocktail names: Is it the end?

There are lies, damn lies, statistics – and then there are statistics about cocktails. It emerged recently that a UK firm named Travel Republic surveyed punters, and apparently 29% of them disapprove of sexually suggestive cocktail names.

Events

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