David Rodriguez has been promoted to master distiller of Patrón tequila taking over from Francisco Alcaraz after more than 30 years in the role.

Patrón Tequila is rolling out one of its largest ever campaigns to celebrate Día de Muertos with a month-long initiative in Europe and across the globe.

Patrón Tequila was highly commended in the Economic Sustainability category at the inaugural Footprint Drinks Sustainability Awards in London last week.

Patrón enters Croatia

28 March, 2013

Patrón Spirits has partnered with Mohor Trgovina to distribute its products in Croatia.

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Nick Strangeway

How the industry has changed since travel limits

Nick Strangeway looks at how travel restrictions have left a permanent impression on the global bar trade.

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