David Rodriguez has been promoted to master distiller of Patrón tequila taking over from Francisco Alcaraz after more than 30 years in the role.

Patrón Tequila is rolling out one of its largest ever campaigns to celebrate Día de Muertos with a month-long initiative in Europe and across the globe.

Patrón Tequila was highly commended in the Economic Sustainability category at the inaugural Footprint Drinks Sustainability Awards in London last week.

Patrón enters Croatia

28 March, 2013

Patrón Spirits has partnered with Mohor Trgovina to distribute its products in Croatia.

Comment

Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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