Beam will enter Jim Beam Devil’s Cut into European travel retail this month following its debut in the US last year.

Maxxium Travel Retail’s sales grew by 11% last year, outpacing European travel retail growth of 8%, according to findings by International Wine and Spirits Research (IWSR).

Beam Global and Maxxium Travel Retail have ramped up travel retail activity in Europe.

The Snow Grouse and The Naked Grouse have launched to the UK, as part of The Famous Grouse’s range of blended scotch whiskies.

Maxxium Travel Retail is to launch a campaign for its Brugal rum in Heathrow terminal 5.

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Nick Strangeway

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