Rémy sets the Standard

31 August, 2011

Rémy Cointreau Global Travel Retail (GTR) is attempting to raise awareness of vodka brand Russian Standard, with its new campaign Vodka As It Should Be.

UK: Russian Standard Vodka has launched an on-pack music promotion. Consumers will have the chance to win free tickets to music gigs as part of the Russian Standard Vodka Originals brand campaign.

US: Pernod Ricard and Russian Standard Vodka have reached a settlement of claims brought by Russian Standard against Pernod Ricard. According to Pernod Ricard, the dispute revolved mainly around the allegations brought by Russian Standard Vodka and Roust Trading Limited pursuant to which promoting Stolichnaya as "Russian vodka" resulted in false advertising.

Russian Standard is to launch its luxury Russian Standard Gold into the UK market.

Comment

Nick Strangeway

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