Heineken USA has announced the appointment of Colin Westcott-Pitt as vice president of marketing, effective immediately.

Heineken USA has appointed Brian Fried as regional vice president sales, western region, effective immediately.

Russian Standard Vodka, which claims to be Russia’s number one premium vodka, has announced the appointment of John Palatella as executive vice president of sales & distribution for the US.

Pernod Ricard is rolling out its Olmeca tequila liqueurs in South Africa.

Beam Inc has announced a new commercial structure in its Europe/Middle East/Africa (EMEA) region.

Pernod Ricard brand Olmeca has announced a partnership with tequila ambassador and Mexican restaurant-bar owner Tomas Estes.

Patrón Spirits has appointed Phil Gervasi, a former VP at Diageo, as executive vice president of sales for North America.

Stock Spirits Group has appointed Waldemar Maj and Dominique Bach as non-executive directors.

Comment

Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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