Brands Report 2022: Rum

04 January, 2022

The usual crowd have populated this year’s bestselling rum list. In fact, nine of the 10 brands remain a constant, with the first seven in the ranking identical to the previous year. 

Manachain Monaghan from the UK has been crowned global champion of Flor de Caña Rum’s Sustainable Cocktail Challenge with his ‘Steamship’ cocktail.

Flor de Caña has launched a global initiative called ‘Zero Waste Month’ for July which invites eco-conscious bars, restaurants and consumers to reduce food waste.

Flor de Caña has pledged to plant more than one million trees by 2025 through its own annual reforestation program called ‘Together for a Greener Future’.

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Nick Strangeway

Sustainability: No more excuses

COP26 littered newspaper headlines throughout November. The focus was supposed to be on resolving the climate change crisis, but predictably turned into a game of political chess. In the absence of any authoritative leadership, our industry needs to set an example.

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